Björn Ahlstedt

SK-II Tokyo Smart Store

I was fortunate to have the opportunity to lead a team of very talented motion designers at Huge Inc., in creating over 30 3D and 2D animations, including 3D product renders for print, for a location based project in Tokyo.

The client was Procter & Gamble - Product line was SK-II.

Over 30 videos were created that were for 6' touch screen walls, cell phones and monitors.

This project was a pop-up smart store in Tokyo, featuring a circular beauty bar table with interactive screens embedded. There were 6' touch screen walls that featured cameras capable of facial recognition and determining a skin type. As a result, subjects are given a facial score which they can then use to determine which products are recommended for use.